There is speculation that JK Rowling’s new web site for all things Harry Potter called Pottermore is not only a way to purchase digital editions of the wildly-popular book series, but is also an online treasure hunt.
According to British newspaper The Guardian:
It is thought Rowling’s new project, due to be officially launched on Thursday, will be a Potter-based treasure hunt entitled Pottermore, after an apparently secret memo emerged.
The new project is reportedly an online game that gives users clues which will lead them to prizes hidden in the real world. Aspiring wizards the world over can hope to find an undisclosed number of magic wands stashed throughout the UK and US, and possibly other countries. It is not yet clear if the treasure hunt is Pottermore itself or a marketing drive for another product, and details about the game remain hazy.